A collaboration between London College of Fashion and HMP Send, funded by Sir John Cass’s Foundation.

By Jenny Moseley, Governor and Grants Committee member, Sir John Cass’s Foundation


The spectacular third issue of The Beauty’s Inside has now been published and as a former publisher has me captivated and intrigued. By spectacular, I mean brave in print terms – it’s a most impressive and unique size. It’s huge and the matt finish and great paper choice lends itself perfectly to the innovative photography (including some great black and white photographs) by David Anthony (assisted by Neil Parkes), and Orsolya Luca and Alina Negoita both BA (Hons) Fashion Photography and the magazine is ably edited by JR.

Funded once more, by Sir John Cass’s Foundation, the project is a collaboration between the London College of Fashion and HMP Send. Fashion is a common language and the LCF Students felt very much at home at Send given its fashion sensibility, and workshops and brainstorming sessions came up with new and exciting ideas, many of which made it into the pages of issue 3 – the workshops providing a process which teaches women prisoners collaborative ways of working and communicating skills, and by showcasing their talent, helps to empower them to think more positively about their future.

Professor Frances Corner, OBE Head of LCF says:

“ What we wear tells the story of who we are or who we want to be … Fashion deserves to be taken seriously, warts and all, and celebrated for its beauty, creativity and entrepreneurial spirit. Fashion has been and always will be a constant part of our existence. Why? Because Fashion really does matter ”.




The fact that it matters to the women in HMP Send shines out of every page and is perfectly summed up by MARIA




The project also welcomed fashion designer, Basia Szkutnicka who shared her passion as a fashion designer and fashion educator, such is the influence of LCF that renowned specialists can be invited to HMP Send to inspire prisoners such as Emma, who writes a brief bio of Basia and says “ Like many a student before me, I too was amazed at the passion Basia still has. She currently writes for a Russian fashion magazine. When she writes, I’m sure Basia does this with openness and honesty, telling the truth as she sees it, rather than be generic.”

And Prime Minister, David Cameron, is a fan too after awarding the Big Society Award for Issue 2, he tweeted ‘Congratulations@LCFLondon who win #Big Society Award for giving female offenders the opportunity to rebuild their lives’ to his 800,000 followers.

Everyone has high hopes for Issue 3!



Download The Beauty’s Inside Issue 3 HERE


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